Looking ahead, the environment for video delivery is poised for significant alterations . We expect a rise of interactive experiences, potentially blurring the boundaries between observational viewing and participatory participation. In addition, the expansion of short-form video content will per

The landscape is preparing for major transformations in the next years. We predict a growth in interactive media, including interactive events and tailored experiences. Subscription models will probably evolve, with bundles and dynamic pricing becoming increasingly common. Also, expect increased